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Brand research: Veronica Beard ๐Ÿ”ฎ Poshwatch


Veronica Beard seems to be saturated.
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This does not mean their items won't sell, and I am not condemning the brand to be booted off BOLO lists, but many of their styles have a low 90-day sell-throughโ€”even their coveted jackets & blazers. I had difficulty believing what I saw, considering it's always mentioned as a BOLO. Despite this, I managed to find some fast movers.
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Let's have a look.

๐Ÿ’ธ Veronica Beard Sales Stats:

Here is how the brand performed last month:

It has a low number of sellers compared to other brands.

The Top 10 Veronica Beard subcategories on Poshmark:

As expected, Blazers and jackets top the list. This is what they are known for.

๐Ÿ“ Most Popular Sizes

The medium range of sizes sold the most last month:

  • Size 8: 63 items sold
  • Size 4: 44 items sold
  • Size 6: 43 items sold
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๐Ÿท๏ธ Labels to look out for

โณ Average time to sell

Below, we picked out a few of their fastest sellers.

Fastest-selling styles:

โ€‹Tamara Vestโ€‹

7 days avg. sell time ๐Ÿฅ‡๐Ÿฅ‡๐Ÿฅ‡

100% sell-through 90 days

โ€‹Makayla Jacketโ€‹

16 days avg. sell time

89% sell-through 90 days

โ€‹Faustine Jacketโ€‹

33 days avg. sell time

100% sell-through 90 days

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For some of the more saturated styles, all hope is not lost.
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Take their Miller Jacket. Overall, it takes an avg. of 60 days to sell, with a 90-day sell-through of 32%. However, when you look at individual colours, we can see some colors perform way better.

Miller Jacket

โ€‹Overall, 59 days avg. time to sell & 32% sell-through in 90 days

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โ€‹Tan 15 days avg. time to sell & 67% sell-through in 90 days.

So, if you happen to find a style that seems to be saturated, double-check our color and size filters when researching, as you might have found one that moves faster than the rest.


Anyway, thatโ€™s all we have today!

Want to dig in for yourself? The live data is available here.

Here are our free tools you might like:โ€‹

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โ€‹Please don't be shy; let me know what you want to see next!
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Happy Thrifting

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Justine ๐Ÿช„โœจ

Co-founder

Poshwatch

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113 Cherry St #92768, Seattle, WA 98104-2205
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